I come from the worlds of branding and strategy – which means I bring a strong visual eye and a deep understanding of how structure, flow, and messaging shape customer experience.

Over time, I got pulled into the world of e-commerce, drawn to the challenge of creating stores that don’t just look good but convert. I’ve worked on high-budget projects with growing brands, gaining hands-on insight into what drives trust, action, and results across different industries.

My approach is fast, focused, and thoughtful combining smart systems with long-term thinking. I don’t take on many projects at once, because I care about doing each one right.